Privacy Policy

1 Introduction

Whatsapp Chat + Automation ("we", "our", or "the App") is a Shopify application that adds WhatsApp click-to-chat buttons to your storefront and sends automated WhatsApp order updates (order confirmation, fulfillment, abandoned cart, back in stock, review request, order delivered) via the WhatsApp Business Cloud API. This Privacy Policy explains what data we collect, how we use it, and how it is protected.

By installing and using this App, you (the merchant) agree to this policy. If you do not agree, please uninstall the app.

2 Data We Collect

We collect only the minimum data required to provide the service:

• Store information: Shop domain, store name, and access token provided by Shopify during installation.
• WhatsApp Business Account (WABA) details: Phone number ID, WABA ID, and access token — collected when you connect your WhatsApp Business Account via Meta's Embedded Signup or manual entry.
• Order data: Order number, customer name, phone number, order status, tracking information, and line items — used to send automated WhatsApp notifications.
• Customer contact details: Phone numbers of your customers — required to deliver WhatsApp messages, and phone numbers submitted via the storefront "Notify me" (back-in-stock) form.
• Message templates and logs: Templates you create or approve, and a log of messages sent (status, timestamps) for delivery tracking and troubleshooting.
• App settings: Your customization preferences such as widget appearance, button placement, automation toggles, and delay settings.
• Click analytics: Aggregate click counts on storefront WhatsApp buttons (floating widget, product page, cart page) — no personally identifying data is tied to these clicks.

3 How We Use Your Data

• To display WhatsApp click-to-chat buttons on your storefront (floating widget, product page, cart page).
• To send automated WhatsApp messages to your customers via the WhatsApp Business Cloud API for order confirmation, fulfillment, abandoned cart recovery, back-in-stock alerts, review requests, and delivery notifications.
• To receive and process customer replies to automated messages (e.g. confirm/cancel keywords) via WhatsApp webhooks.
• To display message history and delivery status in your admin dashboard.
• To improve app performance and reliability.

We do not sell, rent, or share your data or your customers' data with third parties for marketing purposes.

4 Third-Party Services

We use the following third-party services to operate the app:

• Meta / WhatsApp Business Cloud API — powers WhatsApp message delivery and receipt. Your customers' phone numbers and message content are sent to Meta's servers to send and receive WhatsApp messages. Meta's privacy policy applies: facebook.com/privacy/policy
• Shopify — provides the storefront and merchant account infrastructure. Shopify's privacy policy: shopify.com/legal/privacy

5 Data Storage and Security

All data is stored securely on our servers. We implement reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

WhatsApp Business Account access tokens are stored securely and never exposed publicly. Message logs and order data are retained only as long as needed to provide the service.

6 Customer Data (End Users)

As a merchant using this app, you are the data controller for your customers' personal data. You are responsible for ensuring your use of this app complies with applicable privacy laws (e.g., GDPR, CCPA) in your jurisdiction, and with WhatsApp's Business Messaging Policy regarding customer opt-in.

• Customer phone numbers are used solely to deliver WhatsApp order updates and are stored to allow you to review delivery status in your admin dashboard.
• Back-in-stock "Notify me" phone numbers are stored only until the notification is sent, or until you remove them.
• Customers may request deletion of their data by contacting you directly.

7 Data Retention

• Store, order, and message data is retained as long as your store has the app installed.
• Upon app uninstallation, your store data, WhatsApp connection, and message history are deleted within 30 days in accordance with Shopify's mandatory data deletion requirements.
• You may request early deletion of your data by contacting us.

8 Your Rights

As a merchant or as one of your customers (where applicable), you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to processing of your data.
• Lodge a complaint with a data protection authority.

To exercise any of these rights, please contact us using the details below.

9 Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the app after changes constitutes acceptance of the updated policy.

10 Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: